Author: Jodi Rausch

When billions of people across the globe were quarantined due to COVID-19, consumers embraced subscription services of all kinds, from replenishment services and food delivery to retail boxes and... Read more

Recently, a major retailer asked Concentrix Catalyst to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful.... Read more

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve... Read more

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... Read more