Author: Jen Winter

Celebrating Pride Month: An interview with Jen Winter

We’ve been celebrating Pride Month by sharing stories from Concentrix Catalyst staff on what Pride means to them. Last week, we shared the perspective of Michelle Sterling-Woody, Real Estate... Read more

Building relationships and closing deals

The next decade of selling In a work from home world where meeting a client for coffee or at an event may no longer be possible, B2B sellers are... Read more

Tech companies need RPA

For many tech companies, legacy manual processes may be holding back the organization from achieving streamlined operations, a faster delivery or a better customer experience. While robotic process automation... Read more

The death of the sales funnel

We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues... Read more

Should account-based marketing be a part of your broader marketing strategy?

A guide for B2B enterprises Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts... Read more

Pilot guide to account-based marketing for success

B2B companies are racing to implement an account-based marketing strategy, but 60% quit after just one pilot. Why? Shifting to an account-based marketing strategy can significantly increase ROI, but... Read more

Making the case for sales enablement

Why invest in sales enablement? Sales enablement is no longer a trend. Organizations have dedicated roles focused on ensuring that sellers have the right content, tools and resources at... Read more

Building a world-class sales team

Strategies to increase your sales team’s effectiveness There are many strategies and tactics sales leaders are deploying in an effort to improve sales effectiveness. We’ve found these to be... Read more