Author: Derek Phillips

The “content crisis” continues Almost a year ago I gave my initial thoughts on Sitecore’s Content Hub as the company was just rolling it out to the public. At... Read more

Every website launch begins with high expectations and open minds, but the devil lurks in the details of delivery. It’s easy to gloss over critical assumptions about who will... Read more

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... Read more

A few weeks ago, my friend and colleague, Brian Payne, and I gave a webinar on our connected content approach to globalization. In that chat, Brian made a key... Read more

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... Read more

The case for creating a global content strategy In Concentrix Catalyst’s most recent webinar, VP of Digital Experience Solutions, Brian Payne, and I demonstrated the need for organizations to... Read more