Author: Clay Walton-House

Loyalty space today: Q&A with Forrester’s Emily Collins

I recently sat down with guest speaker, Forrester’s Emily Collins, to discuss digital engagement in a post-COVID world. As lifestyle shifts such as staying at home impact buyer mindsets,... Read more

How to achieve consumer loyalty on demand

Digital subscription services have seen strong growth during the pandemic as stuck at home customers find themselves willing to try to new means of entertainment and brand engagement. While many of these customers will... Read more

A holistic approach to measure customer lifetime value

The science and art of measuring marketing effectiveness, especially when it comes to tracking customer lifetime value, has been an evolving organizational discipline within enterprise businesses for a number... Read more