Author: Brad Jackson

The metrics that matter in the customer journey How do you quantify emotional loyalty? I recently moderated a live panel of Concentrix Catalyst loyalty and analytics experts to answer... Read more

In a world powered by more and more data, information alone isn’t a differentiator. By making data useful and actionable—creating a data culture that puts the power of data... Read more

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... Read more