My colleague Marko Muellner, Head of CX Acceleration at Concentrix Catalyst, and I recently had the opportunity to chat with Jeff Gothelf, author of Lean UX, Sense & Respond, and most recently, Forever Employable. Last week, we discussed how to build a culture of humility at enterprise organizations, in addition to how people can build a reputation and audience to generate career opportunities for themselves.
In this second episode with Jeff, we reflected on why leaders shouldn’t think about their businesses as having segregated purposes. This is because that philosophy leads to the compartmentalization of processes, which, in turn, can slow down the productization of ideas, increasing the likelihood that those ideas won’t survive. Our goal as innovators is to create a path of least resistance for ideas to get to production.
Watch the full interview below.
About the presenters
Lou Powell brings a steadfast drive for innovation to his role as partner at Concentrix Catalyst, a Google Apigee agency that was awarded a 2019 Apigee Partner of the Year distinction. At Concentrix Catalyst, he works closely with businesses to create pioneering experiences and accelerate outcomes, unlocking greater value and market leadership. He worked in advertising and digital marketing before launching his own business, Vanick Digital, which he led for 19 years before acquisition by Concentrix Catalyst. Lou is a lifelong student of technology pattern adoption and the practices of tech natives, and he brings a design-thinking approach to technology in all of his work.
Marko Z. Muellner serves as VP of Digital Experience Strategy at Concentrix Catalyst. He has focused on CX and digital transformation for over 25 years with expertise in strategy, marketing, omnichannel customer experience, data strategy, content strategy and account management. He has spent his time crafting and optimizing customer experiences for global BtoC and BtoB brands, large and small digital and PR agencies, start-ups and non-profits. This experience has brought him to the stage as a featured speaker and to the pages of top tier publications as a columnist. At Concentrix Catalyst, Marko leads our CX Acceleration practice and is a key strategic partner to our clients, helping to guide their CX transformation roadmaps and make the organizational change required to be successful in the increasingly complex global marketplace.