POSTED : July 23, 2019
BY : Loren Bors
Brands jumping into the world of subscription services often make the mistake of funneling a majority of their budget into customer acquisition, which can be costly and ultimately ineffective. If customers aren’t being retained and cared for in the long term, they’ll leave—nulling the effect of new subscribers.
In this whitepaper, we examine how to navigate the challenges of starting and growing a subscription service, including: