martech bets
POSTED : January 15, 2019
BY : Viren Pandit

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy martech leaders, which can feel both empowering and overwhelming.

With over 3,800 solutions documented, many marketers struggle to understand how to make the right martech investments for their organization.

The path to martech success starts with the right strategy, including: 1) the right selection of solutions; 2) executive buy-in; 3) talent; and 4) building for agility.

The infographic below illustrates how leading marketing executives have executed martech strategy effectively and provides guidance for you as you move down the path of successful martech adoption.

Making the Right MarTech BetsNote: This infographic is a compilation of research conducted by Concentrix Catalyst and For more detailed research findings, download Marketing Technology as a Strategic Asset.