25 days of EXM to make your days merry and bright

POSTED : December 12, 2018

BY : Julie Donovan

Categories: Customer Engagement,Experience Platforms

The holidays are a time for giving, so our own Pete Navarra decided to give the gift of knowledge to Sitecore users!

Pete has launched 25 Days of EXM on his personal blog, Sitecore Hacker. This series focuses on how to use Sitecore 9’s EXM (short for Email Experience Manager) feature, and is aimed at both marketers using the platform as well as developers building upon it. Each day features a new topic, with topics so far including The Email Manager Root in Detail, Configuring Custom SMTP Settings in EXM, and Sending Your First Email.

EXM uses marketing automation technology to create connected experiences for email. It is ideal for busy marketers who would like to create personalized emails for their customers but don’t have the time or the resources to do so. Ideally, marketing emails should be tailored to the customers’ interests, so that companies don’t lose the attention of their audiences.

Included in Sitecore’s EXM platform are an A/B testing feature, the ability to send emails in multiple languages, and the power to create and manage recipient lists. EXM users can also view detailed analytics reports and manage both suppression lists and lists of domains.

EXM also allows users to send emails to different groups of people. It builds these segments automatically based on recipients’ behavior, which saves time and energy for marketers who use the feature. The benefit of using EXM is its full integration within the Sitecore ecosystem, allowing not only for the convenience of users’ platforms existing all in one place, but also for the ability to keep website and email content strategies in sync with one another.

25 Days of EXM builds off of the momentum of Pete’s popular demonstration “EXM Live! The Magic of Automation” at Sitecore Symposium last October. In it, Pete showed attendees how to use EXM, and explored its history and how to scale out its capabilities to send millions of emails.

Here is a complete list of all previous and upcoming posts for 25 Days of EXM (including the webinar):

November 28: Sitecore 9.1 EXM Changes – An Overview

December 2: Introduction to Email Experience Manager

December 3: The Email Manager Root in Detail

December 4: Configuring CustomSMTP Settings in EXM

December 5: Sending Your First Email – Part 1

December 6: Sending Your First Email – Part 2

December 7: Sending Your First Email – Part 3

December 8: Sending Your First Email – Part 4

December 9: Creating a Custom Email Template – Part 1

December 10: Creating a Custom Email Template – Part 2

December 11: Creating a Custom Email Template – Part 3