POSTED : February 13, 2018
BY : Martin Mehalchin
Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated. Customers have more options and more ways to connect with brands. Companies now have the greatest opportunity to deliver value through customer experience to drive buying decisions and customer loyalty. For this to work, the entire organization needs to center on the customer.
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