Tradeoffs and techniques for effectively influencing customer behavior

Navigating the vast components of a rewards program is no easy undertaking for today’s Loyalty Marketer. As customers interact with your brand across a variety of channels, it’s imperative that marketers understand the interdependent nature of retention strategies, as this builds the foundation for an enhanced brand experience.

Download this 10-page whitepaper to learn:

  • Where to start – key considerations for development, implementation and execution of ROI-positive rewards program in today’s dynamic market place
  • How to assess three key retention strategies within each program and correlate those strategies back to business objectives
  • The financial and emotional tradeoffs between the 4 types of rewards programs
  • Why a rewards program model built with a ‘hybrid approach’ can help certain organizations increase their ability to influence customer behavior
  • Best practices from some of the most well-known brands and loyalty programs

Fill in the form to design the right rewards program for your business.


About the Author
Jodi Rausch, Director of Integrated Loyalty SolutionsJodi Rausch serves as Director of Integrated Loyalty Solutions at Concentrix Catalyst. She has deep experience developing, transforming, and managing differentiated loyalty solutions programs, customer marketing activities, and customer experiences driven by data, customer insights, and financial rigor. She enjoys building and growing relationships with internal teams, clients, and end customers to best understand their needs and exceed expectations.