How Dun & Bradstreet cultivated an account-based approach
Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizations build stronger relationships with its customers through the power of better data.
Since joining Dun & Bradstreet three years ago, Dave has led an internal modernization of the marketing organization, including pushing his teams to partner with sales and product teams and go to market with an account-based approach.
He recently shared his views and critical lessons learned with me, read the full article for insights on ABM on MarTech Today.
About the Author
Jared Dodson is a Senior Manager at Concentrix Catalyst with deep expertise in customer acquisition with a focus on B2B marketing and sales. His passion is helping companies leverage technology to create personalized and relevant customer engagements at scale. Working with Fortune companies—such as Adobe, T-Mobile, Microsoft, Johnson Controls—Jared has led large-scale initiatives focused on lead generation & management, account-based marketing, B2B & partner marketing, marketing technology, sales process, and sales enablement. Jared’s experience spans industries including high-tech, software, telecommunications, energy, and insurance.Tags: ABM, Marketing