B2B customer experience (CX)

Understanding the commercial customer’s experience

The B2B customer experience movement is in full bloom. Companies have awoken to the simple truth that the core driver of consumer behavior isn’t product features or price—it’s perception. As consumers, it is our experience—the sum of all the ways in which we encounter a company’s brand—that informs our perception of its value, and consequently, our choices about whether or not we incorporate it into our lives.

Download this article to learn more about:

• Commercial innovations in CX
• Consumer leverage
• The flexible CX toolbox
• An integrated approach to CX