IoT Jobs impact
POSTED : August 20, 2014
BY : Stephanie Gaughen

In order to embrace the Internet of Things (IoT), you have to embrace change. The reason for this is simple. The fact of the matter is the IoT is not just a revolutionary technology movement; it is also a commanding catalyst for change in the workplace. Check out these jobs the Internet of Things will impact for the better.


The IoT allows marketers to research, brainstorm, develop, and promote new products in order to differentiate from the competition. The recent work of Lindsay Corporation, a manufacturer of irrigation systems and infrastructure products, serves as an example. Lindsay launched an app that allows growers to control complex irrigation systems from a mobile device. Furthermore, data collected from devices not only can be used to plan for the future but also better market to customers and retrieve product insights. In turn, products that better accommodate customer needs are created. This, along with the evolution of social media, has led to a shift from traditional outbound to innovative inbound strategies in the marketing field.


Meanwhile, in the sales department, major advances in the sales process have evolved out of the IoT. And they go hand-in-hand with what’s happening in marketing. The data collected by devices grants sales representatives an all-access pass to crucial product insights and feedback so you can sell the right products to the right people at the right time. With a little help from the IoT, the sales field has become more efficient and systematic than ever before. As for monitoring and maximizing customer needs – well, that’s never been easier. That’s why Salesforce and the Internet of Things are so often talked about together – CRMs such as Salesforce help manage all this great data and enable sales teams to make meaningful decisions to help them close more deals.


Product insights and customer feedback aren’t the only types of data the IoT can store. By furnishing your machinery and other service equipment with state-of-the-art data sensors, remotely monitoring and troubleshooting your equipment becomes a simple task. From air conditioning units to construction equipment to tractors, the IoT allows you to keep tabs on any piece of service equipment with electricity so you can address production errors before they threaten the success of your business.


The IoT also has its hands in the growth of business operations. Enter Bob. Bob runs a fictitious construction company here in Omaha. One of his main goals is ensuring the equipment and tools he invests so much money in are utilized at 100% capacity with little downtime and maintenance issues.  Shuttling thousands of pieces of equipment between job sites around the country, can be a challenge. But with the Internet of Things, he can use an app to monitor where his equipment is at, when maintenance was completed, how much the equipment is being used at a job site, and more. That substantially improves the efficiency of his operation and reduces the costs of buying additional equipment that is not truly needed.


Our list of jobs the IoT will impact is certainly not complete without touching on what it has done for accounting. Let’s take a look at what IDT did to revolutionize the way it handles its books. IDT’s Harmony Cloud app allows its rural utility customers to access real-time billing data. Say goodbye to delays in billing and hello to a better way to budget.

Information Technology

Yet above all, the job that will be most affected by the rise of the IoT is without a doubt information technology. With the rise of cloud technology comes a tremendous turn in the way IT professionals spend their time. In fact, they are more or less responsible for the changing of all the aforementioned jobs. Nowadays, a large percentage of the IT industry has shifted its focus to mobile enabling business apps for the cloud in order to better connect to customers. Still, much of the strategy and design for IoT apps has shifted away from IT and into the hands of marketing and sales executives. They are more often now responsible for crafting the requirements and often work with outsourced developers to reduce the burden on internal resources and get their IoT products to market faster.

These are not the only roles in the workplace that are subject to change as the influx of the IoT becomes more and more apparent. For example, product innovation managers and engineers have a great deal of potential to alter the way they work, given that any product with electricity is a prime candidate for implementing software and thereby increasing utility. On the other hand, manufacturing supervisors must recognize their products may now have both software and hardware components. Case in point, the IoT has assumed its position as a strong facilitator in modernizing many jobs and roles in the workplace.

Get our complete guide to IoT.

About the author

Stephanie Gaughen

Stephanie Gaughen is a senior Pardot consultant at Concentrix Catalyst. She holds a master’s degree in media and communications. She has a passion for entrepreneurship, technology innovation, and next-generation marketing.

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