Redefining loyalty for a new breed of traveler

With consumers embracing a digital mindset, loyalty leaders across the industry now recognize the need for better execution when it comes to delivering a seamless, omnichannel travel experience. And as they do, they are raising the bar for everyone else in the industry.

Salesforce teamed up with Concentrix Catalyst to create Raising the Bar on Travel Loyalty Programs that includes findings from a survey of over 500 industry professionals. In this webinar, we will be highlighting our report findings, including:

• The winning characteristics of a loyalty leader in the travel industry today.
• The pivots you need to make to ensure lasting loyalty among a digitally savvy customer base.
• What the post-pandemic rebound looks like for rapidly evolving customer expectations.

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About the Panelists

Jacqueline Nunley serves as Director Industry Advisor, Travel & Hospitality at Salesforce.

Ned Shugrue serves as Director of Integrated Loyalty Solutions at Concentrix Catalyst.

Julie Wotruba serves as Senior Director of Strategy Insights as Concentrix Catalyst. She is an inquisitive and energetic senior marketing strategist and consultant, skilled in utilizing market insights to impact business decisions. She is passionate about new ideas, innovation, and representing the voice of the market and customer in business initiatives.