Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find themselves needing a new retail digital experience strategy.
In this whitepaper with Cheetah Digital, we look to bridge the gaps between consumers and retailers. By outlining proven approaches, new consumer expectations, and impactful tools, our playbook helps connect experiences and data to turn one-off customers into loyal brand advocates.
Find out how to emerge into a post-COVID environment with a retail digital experience that’s ready to:
- Achieve digital transformation initiatives in real-time
- Build a foundation of consumer data to enhance personalized and omnichannel experiences
- Deepen consumer relationships in the moments between transactions
Jodi Rausch serves as Director of Integrated Loyalty Solutions at Concentrix Catalyst. She has deep experience developing, transforming, and managing differentiated loyalty programs, customer marketing activities, and customer experiences driven by data, customer insights, and financial rigor. She enjoys building and growing relationships with internal teams, clients, and end customers to best understand their needs and exceed expectations.