PK and Microsoft on supercharging your sales analytics
POSTED : September 23, 2020
BY : Jared Dodson

PK is now Concentrix Catalyst, the experience design and engineering team of Concentrix, a leading global solutions company that reimagines everything CX through strategy, talent, and technology. 

We all know that data-driven sales organizations outperform. In fact, data-driven sales organizations are 23 times more likely to outperform their competitors in customer acquisition. But what does it mean to be a data-driven sales organization in today’s environment?  What are some of the ways real organizations are leveraging analytics to drive productivity and effectiveness? What are the elements to building a mature sales intelligence function?    

Join Jared Dodson, Sales Enablement Practice Lead at Concentrix Catalyst, and Christine Bell, Senior Director of Sales Insights at Microsoft, in this 30-minute webinar as they walk through three real-world examples of how Microsoft is using analytics to supercharge their sales organization and beat the competition.

You’ll leave the webinar with a better understanding of:

  • What a data-driven sales organization looks like.
  • An in-depth view into Microsoft’s own experience leveraging sales insights.
  • The building blocks of a modern sales intelligence function.

About the presenters
Christine Bell

Christine Bell serves as Senior Director of Sales Insights at Microsoft. She has worked at Microsoft for over 20 years across a variety of businesses, from Dynamics to Windows and OEM to Surface and Modern Work. She has deep experience working with partners around the world to support their business needs.

Jared Dodson

Jared Dodson serves as sales enablement practice lead at Concentrix Catalyst. He has deep expertise in customer acquisition with a focus on B2B marketing and sales, and his passion is helping companies leverage technology to create personalized and relevant customer engagements at scale. Working with Fortune companies—such as Adobe, T-Mobile, Microsoft, Johnson Controls—Jared has led large-scale initiatives focused on lead generation & management, account-based marketing, B2B & partner marketing, marketing technology, sales process, and sales enablement. Jared’s experience spans industries including high-tech, software, telecommunications, energy, and insurance.

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