Putting the Pieces Together: Tips for Connecting Fragmented Data
POSTED : June 20, 2019
BY : Krista Gunstone

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing will be a priority in 2019. Many of these omnichannel initiatives, however, will fall short of customer expectations due to one key challenge: gaps in customer data.

To read more about how to connect fragmented data, check out the original article at Total Retail.

Learn more about creating an omnichannel shopping experience.

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